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Accept No Imitations!Thursday, March 27, 2014 - by Water2Drink![]() A recent letter from Zachary Rice, President of Multipure
International addresses the importance of buying genuine Multipure replacement
filters: “March, 2014 I have recently heard growing concerns
regarding imitation carbon block filters that are “Multipure compatible”. As we
all know, the water filtration industry is full of incredible potential. There
have always been competing products on the market as well as “knock-offs”
attempting to capitalize on Multipure’s superior products. However, with an
increasing number of companies entering this expanding market, and with the
ease of finding products in today’s information age, these products are more
prevalent and visible than ever.
The simple fact remains that these products are
inferior to Multipure’s certified products. In the end, there are two
options a consumer faces when selecting a drinking water filter for themselves
and their family. The first option is to choose
a Multipure product with broad performance certifications, superior
capabilities, and exceptional quality backed by a lifetime warranty. The second
option is to choose a product without these assurances. Simply review the fine
print, the list of performance claims, and the information available on the
options, and the answer will be as clear as a glass of Multipure water.
Let me provide an example. The CB6 cartridge is
NSF
certified for 67 contaminants, most of which are health concern contaminants
including Lead, VOCs, PCBs, MTBE, and Cysts. An available “knock-off” cartridge
is certified for nothing and adds the following disclaimer: “If you know that
tap water contains a chemical contaminant of health effect, then you may want
to install a specialty filter to remove the contaminant of concern before water
enters this filter.”
If your customer insists on purchasing a
knock-off filter, please have them take the advice of the competition and put a
CB6
filter in place before the knock-off cartridge. My advice would be to save
themselves the frustration, risk, and cost of an inferior product, and just
stick with a product we all have confidence in: Multipure.
Sincerely, Zachary Rice
#noimitations #Multipure #NSFcertified |
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